Agentforce
Unify Every Customer Signal Into a Single, Real-Time, AI-Ready Profile.
Salesforce Data Cloud is the real-time customer data platform at the heart of Salesforce's AI strategy — connecting customer data from every source into unified, continuously updated customer profiles that power more accurate AI, smarter automation, and more relevant engagement across Sales, Service, Marketing, and Commerce Cloud. Without unified data, AI models operate on partial pictures of customer behaviour. Tecksight's Data Cloud practice implements Customer 360 data foundations that give every Salesforce application — and every AI model — the complete, real-time customer context they need to deliver genuine value.
40%
Improvement in AI model accuracy with unified customer data from Data Cloud
35%
Increase in marketing campaign conversion with complete customer profiles
25%
Reduction in customer churn with real-time behavioural signal processing
60%
Improvement in first-contact resolution with complete customer context in Service Cloud
Services
Our Data Cloud Services
Implementation
Data Cloud Platform Implementation
Design and implement Salesforce Data Cloud — data stream configuration, identity resolution rules, unified profile schema design, consent and preference management, and calculated insights that make unified data immediately actionable across Salesforce applications.
Data Ingestion
Enterprise Data Ingestion & Unification
Connect customer data from Oracle ERP, external web and app analytics, marketing platforms, e-commerce, and legacy CRM systems into Data Cloud — with identity stitching that creates a single customer view across all touchpoints and interaction histories.
AI Activation
Data Cloud for AI Grounding
Use Data Cloud as the data foundation for Salesforce AI applications — grounding Einstein predictions, Agentforce agent knowledge, and Marketing Cloud personalisation in complete, real-time customer profiles that improve AI output quality across every Salesforce cloud.
Segmentation
Audience Segmentation & Activation
Build Data Cloud segmentation models that create precise, dynamically updated audience segments for Marketing Cloud — activated on real-time behavioural signals rather than static list criteria, enabling communications that are contextually relevant at the moment of sending.
Frequently Asked Questions
Traditional Salesforce data management stores and manages CRM records within defined Salesforce objects. Data Cloud ingests high-volume, real-time data from external sources — web events, mobile interactions, point-of-sale transactions, IoT signals — at a scale and velocity that standard Salesforce data architecture cannot handle. Data Cloud unifies these signals with CRM data through AI-powered identity resolution, creating continuously updated customer profiles that reflect real customer behaviour in near-real-time.
Tecksight connects a wide range of enterprise data sources to Data Cloud — including Oracle ERP transaction data, web and mobile analytics (GA4, Adobe Analytics), marketing automation platforms, e-commerce order history, call centre interaction data, and third-party data enrichment services. We design data stream ingestion, transformation, and identity resolution configurations that produce unified customer profiles from your specific data landscape.
Data Cloud includes a consent and preference management framework that tracks each customer's communication preferences, data processing consent, and opt-in and opt-out signals — and enforces these preferences across downstream Marketing Cloud activation and Salesforce AI applications. Tecksight configures Data Cloud consent management aligned to GDPR, PECR, and your organisation's specific privacy policy, ensuring customer data is only used in ways that customers have explicitly agreed to.